Ever wonder how brands manage to forecast trends and styles that go accordingly to everything else on the market? The answer to that question is simple, brands have marketing research teams that utilise Professional Digital Fashion Research tools to assemble analytics into the insight of their target consumers, and also be able to closely watch competitors, allowing results to be impeccably accurate.
- Edited
Edited is a digital fashion research tool that supplies retail analytics; forecasted trends, infographics, data analysis, allowing users to draw direct comparisons to world’s leading brands. In the screenshot above, Edited allows you to see the various segments that the trend makes the most sales in, and which brands make the most sales on this specific trend. It also provides insight into the ‘trend score’ for a certain trend up to the previous 90 days.
2. LS:N Global
3. WGSN
WGSN is an online trend archive, a platform filled with forecasts, analytics and data on future trends on creative fields like Fashion, Lifestyle and Interior etc. This allows brands to produce relevant and popular styles just like their competitors. With over 22 million images in their library, they claim that their trends are almost 2 years ahead of any other platform.
4. Mintel
Mintel is a market intelligence firm, that focuses on offering their clientele a unique perspective on the retail and consumer landscape in the future ahead. Data market research, market analysis, competitive intelligence, product intelligence and professional opinions are all part of their market intelligence mix, that allows clients to receive the most accurate insight and recommendations.
References:
https://app.edited.com/#trend/leopard-print
https://www.lsnglobal.com/fashion
shanae.video.blog 