3D CAD SketchUp: After the session with Henry, I began assembling the brand new pop-up store for our client, Dolce & Gabbana. Below are some images of the Sketch Up that I produced with Christian. The store consists of various LED screens that will display motion graphics to accompany the hologram fashion show. On each… Continue reading Experiential Retailing- Part 2
Brand Pitch Agencies: During the first week, Dan and I worked on writing the synopsis for CADS agency and producing the short video for it. Additionally, I made a logo to go along with our agency. Initial Brainstorm: After discussing our ideas, we began brainstorming and writing down various factors that we should consider to… Continue reading Experiential Retailing- Part 1
This week we began focusing on the fashion film- we found videos that we thought utilised graphics and typography effectively, and drew inspiration from them. Some of the examples are: https://www.youtube.com/watch?v=eOqjdlGYVwI https://www.youtube.com/watch?v=epu8Ed_qfd8 After looking at these examples that we were inspired by, me and my partner began visualising and drawing out what graphics and typography… Continue reading Graphic Communications for Fashion Industries- Part 2.3
A guest lecturer then came in to teach us how to compose our advertorials in terms of tone of voice, how to engage with the audience whilst still keeping it coherent and professional. We also had InDesign lessons with Dan that helped us with layout and the technicalities of InDesign. We also started brainstorming and… Continue reading Graphic Communications for Fashion Industries- Part 2.2
To begin part 2 of the Graphic Communications for Fashion Industries, we were split into pairs, and asked to create an advertorial for our brand of choice which will then go into Stylist magazine. We were told he had to best emulate the tone of voice, layout and style of the advertorials seen in Stylist. To begin, me… Continue reading Graphic Communications for Fashion Industries- Part 2
We began exploring the characteristics and types of typography, and how each of its variables- spacing, baseline, cap line, x-height, kerning etc. affects the design and make of each font and letter. A plethora of font designing techniques were presented to us- abstract, drawn, graphic, bricolage, collage, visual pun, memphis pattern, negative space, opacity, layers,… Continue reading Graphic Communications for Fashion Industries- Week 3
Marcus, the founder of a zine called Jocks & Nerds had come in to speak to us about experience in running a zine business. Jocks & Nerds was a cultural, lifestyle magazine targeted at a specific male audience, generally focusing on fashion, music, films, arts, sports and travel. This magazine was generally written in a… Continue reading Graphic Communications for Fashion Industries- Week 2
During the first week of the Graphic Communications for Fashion Industries we began by analysing the holiday work that we had done; the Club Kids photoshoot and the Sub-Culture shoot. Starting my new sketchbook, I pasted in my two holiday projects into it to showcase my works, the layout of the pages consisted of a… Continue reading Graphic Communications for Fashion Industries- Week 1
Typography in graphic design is a major factor that contributes to how an audience will react, and can strongly affect the entire vibe of the graphic design. Careful selection and consistent use of a chosen typeface can be just as important as the use of graphics, color and images when creating a brand or when… Continue reading The importance of typography
Public Relations: the way brands and corporations interact/communicates with the public and the media. Brands need to ensure that they maintain a positive image to ensure consumer loyalty, and make the public perceive them in an optimistic light. Marketing: marketing the action or business of promoting and selling products or services, including market research and… Continue reading Importance of Public Relations
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