Typography in graphic design is a major factor that contributes to how an audience will react, and can strongly affect the entire vibe of the graphic design. Careful selection and consistent use of a chosen typeface can be just as important as the use of graphics, color and images when creating a brand or when trying to convey a feeling.
Typography does not only serve as a visual, but also provoke certain emotions depending on the style of it- san serif, serif, curly, straight, block, bubble.
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