Brand Pitch Agencies:
During the first week, Dan and I worked on writing the synopsis for CADS agency and producing the short video for it. Additionally, I made a logo to go along with our agency.
Initial Brainstorm:
After discussing our ideas, we began brainstorming and writing down various factors that we should consider to rebrand our chosen brand, Dolce & Gabbana.
Top Shop Escalator Research:
I began conducting primary research on Top Shop’s strategic use of escalators throughout their flagship store in Oxford Circus to serve as inspiration for D&G’s upcoming pop up shop.
Creative Teams Tactile Mood Boards:
Together as a group we found materials that intrigued us that we thought would go well with our new brand aesthetic and we came up with a tactile mood board that represented our initial ideas.
Image References:
- Johnson, C. (2019). Rent Pop Up Shops in Topshop / Topman Oxford Circus. [image] Available at: https://www.appearhere.co.uk/destinations/london/places/214-oxford-circus#spaces [Accessed 6 Mar. 2020].
shanae.video.blog 