Experiential Retailing- Part 2

3D CAD SketchUp:

After the session with Henry, I began assembling the brand new pop-up store for our client, Dolce & Gabbana. Below are some images of the Sketch Up that I produced with Christian. The store consists of various LED screens that will display motion graphics to accompany the hologram fashion show. On each side of the shop there are 2 pods for consumers to use the Neuralink that will allow for personalisation of items and a virtual try-on all whilst still using AR.

Idea Development:

After establishing the layout and the components of the pop up store, I began producing visuals for certain futurist components so that it would be more accessible for the pitch.

Personalisation utilising the Neuralink:

Virtual Try-On utilising the Neuralink:

Furthermore, I began researching into the reason D&G failed and the effect of the loss of the Chinese market. I found out the importance of the Chinese market to the brand and realised that it extremely vital that we as an agency formulate a rebranding strategy to regain these consumers. Hence, we decided that utilising my original strategy from my individual pitch- using K-Pop artists as brand ambassadors, would be the ideal strategy.

This week we focused on learning how to make use of store space whilst still retaining the brand aesthetic and incorporate technology. Below is an image of a physical model with digitally edited elements that we were unable to make.

In addition, I began producing the layout for the final presentation, alongside with Aiah who also helped to put the whole presentation together. I also began writing the script for the team according to the presentation slides.

Image References:

1. Dolce & Gabbana (2018). Leather Portofino Sneakers. [image] Available at: https://www.dolcegabbana.com/en/men/shoes/sneakers-and-slip-on/leather-portofino-sneakers-white-CS1558AS84289697.html [Accessed 6 Mar. 2020].
2. Dolce & Gabbana (2019). Black Medium Devotion Bag In Quilted Nappa Leather. [image] Available at: https://modesens.com/product/dolce-gabbana-black-medium-devotion-bag-in-quilted-nappa-leather-14088653/ [Accessed 6 Mar. 2020].
3. Dolce & Gabbana (2020). Dolce & Gabbana. [image] Available at: https://www.pinterest.fr/pin/377809856236702485/?nic_v1=1aTcvr42x9FbotyGy0jqDlTdnJ%2FNPGldvycAItejJ2QZ5AhVIwQ%2BIQOpr4lCypT%2FO8 [Accessed 6 Mar. 2020].
4. Dolce & Gabbana (2020). Sicily 62. [image] Available at: https://sicily-58-62.dolcegabbana.com/en/sicily-62 [Accessed 6 Mar. 2020].
5. Dolce & Gabbana (n.d.). MEDIUM SICILY HANDBAG IN DAUPHINE LEATHER. [image] Available at: https://www.dolcegabbana.com/en/women/bags/medium-sicily-handbag-in-dauphine-leather-turtle-dove-BB6002A100180045_C.html [Accessed 6 Mar. 2020].
6. How To Spend It (2018). Dolce & Gabbana handbag. [image] Available at: https://howtospendit.ft.com/gift-guide/204331-dolce-gabbana-handbag [Accessed 6 Mar. 2020].
7. Marissa Collections (2019). Dolce & Gabbana Long-sleeve Ruched Shimmer Tulle Corset Dress. [image] Available at: https://modesens.com/product/dolce-gabbana-longsleeve-ruched-shimmer-tulle-corset-dress-light-blue-11785646/ [Accessed 6 Mar. 2020].
8. Archigraphs (n.d.). Fuccia Seat Icon. [image] Available at: http://www.iconarchive.com/show/modern-chairs-icons-by-archigraphs/Fuccia-Seat-icon.html/ [Accessed 6 Mar. 2020].
9. Billboard (2019). Inside Blackpink’s U.S. Takeover: How the K-Pop Queens Are Changing the Game. [image] Available at: https://www.billboard.com/articles/news/cover-story/8500312/blackpink-billboard-cover-story-2019 [Accessed 6 Mar. 2020].
10. Seekpng (n.d.) Starlet Hologram Hologram Woman Png PNG Image. [image] Available at: https://www.seekpng.com/ipng/u2w7y3u2q8t4a9w7_starlet-hologram-hologram-woman-png/ [Accessed 6 Mar. 2020].