Coming from a Cantonese background and growing up in Hong Kong, I have been surrounded by culture. With Hong Kong being an developed international hub, I grew up in a city that was colonised by the British, shaping it into a modern Western city in an Eastern setting. Of course, after the Hong Kong was… Continue reading My Brand Identity + Culture (Brand Matrix)
Womenswear: Spring 2019- Shapes This future trend is predicted to consist of trench coats, cargo pants, boxy hoodies and biker shorts. The iconic and timeless trench coat is a classic yet popular shape, and has been included in this trend due to its large structure and use of fabric. Many of the trench coat pieces… Continue reading SS2019 Trend Forecast: EDITED
Womenswear: Fall/Winter 2018 - Workwear The characteristics of this 2018 trend is strong shoulders, structured waists and the use of all-black throughout. This theme draws inspiration from mens workwear- the utilisation of garments are essential to this theme of shapes, like blazers, zippers and shoulder pads. Designers that carry this trend throughout their collections are… Continue reading Trend Report; Womenswear F/W2018-Workwear
Ever wonder how brands manage to forecast trends and styles that go accordingly to everything else on the market? The answer to that question is simple, brands have marketing research teams that utilise Professional Digital Fashion Research tools to assemble analytics into the insight of their target consumers, and also be able to closely watch… Continue reading 4 Ultimate Digital Research Tools for Fashion Professionals
Split into various sectors, the Fashion Market Levels Hierarchy is the system that divides fashion brands into categories according to price, brand image, brand identity and brand values set out by the label. The fashion market is separated into 5 levels, the lowest being Mass Production (High street and economy), High-end Chain Lovers, Pret-A-Porter, Couture… Continue reading Fashion Market Levels & Performance of Market Sectors
Originality- something that creatives struggle with. Hence, previous works are constantly being drawn by creators to serve as inspiration, to create a new and improved work. However, there is a thin line between taking inspiration and blatantly copying, which is where the term appropriation can be applied. Appropriation is defined as 'the deliberate re-working of images and styles from… Continue reading Appropriation in the Fashion Industry (Intellectual Property)
Location- plays an integral role in defining the success and sales of a brand. Each brand are all respectively placed on various position on the fashion marketing hierarchy, whether it be high-end, high street or couture brands, most of these brands are placed accordingly in the same areas- also known as Designer Clustering. Designer Clustering is… Continue reading Designer Clustering in London
Hyper-sexualisation of the female body is seen continually seen throughout the media- whether it be social media or on fashion campaigns in a magazine. Everyday, we are bombarded with images of sexualised women without even noticing because it has become a part of the modern cultural norm. Women are constantly objectified, degraded and stripped of… Continue reading Ethics in Fashion
Bangtan Sonyeondan, is the Hangul pronunciation for the South-Korean boyband - BTS, and its literal meaning is Bulletproof Boyscouts. Comparable to the Beatles and One Direction, BTS are objectively the successful boyband in the world right now. Having debuted in 2013, the band has been growing exponentially and since then their fanbase has gone international. BTS recently… Continue reading Let’s talk BTS
A recent exhibition that launched by A.Human in SoHo during New York Fashion Week introduced a concept where fashion will soon be determined by body modifications rather than the current norm of clothing. The display presented an array of various body modifications, ranging from 'biological high heels' to 'bespoke hearts'. Along with the collection, paired the use… Continue reading Far Futures:- Microtrends
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